In-store (Canada)

A variety of advertising and coupon vehicles -including digital – located physically in over 5,000 stores in Canada1, serviced by over 400 field representatives1, across multiple classes of trade. We’re constantly conducting rapid experimentation to “digitize” the store to deliver more personalized content, along with an ever-richer understanding of shoppers and shopping.

Drive awareness: More weekly shoppers at Loblaws than watching the #1 rated TV show2.

Drive conversion: 76% of purchase decisions are made in-store, and ~half are made in less than 10 seconds3.

Reach category shoppers who are in the shopping mindset and ready to select and buy.

Proven sales lift across every major CPG category

Category exclusive tactics

Measurement: Matched store testing4 or trended analysis available to determine sales impact. High-resolution photo capture capability.

In-store Equity Advertising

SmartSource® Shelftalk®, and SmartSource Shelftalk Banner® shelf signs, on-pack stickers or neckhangers, SmartSource Floortalk® floor signs, and SmartSource® Carts® shopping cart signs.


  • Drive conversion at the point of purchase — nearly half of all categories are shopped in 10 seconds or less — while building brand equity and value.

At-shelf Incentives

SmartSource Coupon Machine® with coupons, SmartSource Shelftake One® with information and coupons, and SmartSource® Tearpad with coupons distributed to shoppers in store.


  • Lowering the price barrier to trial drives brand preference.

  • Alternative to national trade deals puts you in control of the coupon value and placement at the store-level.

In-store Engagement

SmartSource Shelftake One® with leaflets, SmartSource® Shelfvision P2V video, SmartSource® Showcase product previews and samples distributed to shoppers in store.


  • Gives shoppers more information and reasons to try  (e.g. recipes, instructions for use, touch-and-feel, etc)

Merchandising Services

Field force of 400+ employees service our 5,000 stores in Canada1 while providing additional services in store.


  • These teams specialise in short lead time activation of marketing, signage, navigation, display, inventory and fixture audits with advance real-time photo capture capabilities.


Report on in-stocks, shelf placements, pricing, etc. Option to receive store specific pictures to gain insight by retailer.