The Who, Where, When and How of Neptune's data differentiation

Who: Unique Data Driven Targeting

Quality PURCHASE LEVEL receipt data from transactions across all retailers...


Full-receipt data, refreshed weekly.

...and access to IRI VERIFIED PURCHASES
via retailer loyalty card data


Examples audiences, with data refreshed weekly



Who
Age, Gender, HH Size, Kids

Where
Retailer, Channel, Store

When
Date, Day of Week, Time

What
Quantity, Size, Flavor, Price

Why
Life Stage & Cycle, Trip Mission, Occasion

What Else
Total Ring, Basket Analysis, Affinities, Competitors, Coupons



  • Category Shoppers

  • Brand Shoppers

  • Lapsed Shoppers

  • Loyalists

  • Loyalty Card Data from:

Where & When: Focused on ZIP Codes That Drive the Most Efficient Sales

Where: Identify stores based on brand/category performance
  • Is the category growing or declining?
  • Is the brand losing/gaining share?
  • Is there an opportunity to grow penetration?

Where: Identify stores based on market designations
  • First Scan
  • Seasonality
  • Competitive
  • Adjust media based on store-level performance

How: Dynamic and Disruptive Formats

Our high-impact digital and in-store formats combined with sophisticated targeting drive the best results.

Available measurements include:


  • Brand Lift: Brand Awareness, brand recall, purchase intent
  • Store Traffic: Reach, frequency, store visits, store conversion rates
  • Offline Sales Lift: Impact of exposed vs. unexposed