The Who, Where, When and How of Neptune's data differentiation

1

Who: Unique data-driven targeting

Quality PURCHASE LEVEL receipt data from tranactions across all retailers...


Full-receipt data, refreshed weekly.

...and access to IRI VERIFIED PURCHASES
via retailer loyalty card data


Examples audiences, with data refreshed weekly
  • Who

    Age, Gender, HH Size, Kids

  • Where

    Retailer, Channel, Store

  • When

    Date, Day of Week, Time

  • What

    Quantity, Size, Flavor, Price

  • Why

    Life Stage & Cycle, Trip Mission, Occasion

  • What Else

    Total Ring, Basket Analysis, Affinities, Competitors, Coupons

    • Category Shoppers
    • Brand Shoppers
    • Lapsed Shoppers
    • Loyalists
    • Loyalty Card Fata from:
2

Where & When: Focused on the ZIP Codes That Drive the Most Efficient Sales

3

How: Dynamic and Disruptive Formats